Learn about the Hockey Canada Foundation

Investing in the Future of Canadian Hockey

The Hockey Canada Foundation understands the dynamic role that hockey plays in teaching important life-lessons and instilling the values that make Canadians truly unique. It is also aware that emerging trends and challenges are affecting participation in our national sport. Canada is becoming increasingly diverse and many new Canadians are not naturally drawn to the game. The more technology becomes ingrained in our lives, the more sedentary Canadians become.

The Hockey Canada Foundation knows how to address these challenges. The Foundation has developed a bold plan for the future to ensure hockey remains a strong and vital element of Canadian culture.

Our plan begins with a vision of the critical role that hockey plays in Canadian society, and establishes the Hockey Canada Foundation as responsible for its continued vitality and growth.

The Foundation accepts donations for the purpose of establishing and growing a selection of endowment and general-purpose Funds. Caring Canadians who want to give back to the game can now do so knowing their gift to the game will have an impact for generations to come. Working with the Hockey Canada team, the Foundation puts gifts to work to help ensure Canada remains at the forefront in the development and promotion of amateur hockey.

Our Vision

Uniting Canadians through hockey – one person, one community, one country.

Our Mission

The Hockey Canada Foundation preserves, nurtures, and strengthens the bond between Canadians and hockey.

Our Strategic Priorities

To unite all Canadians and achieve our mission, the Hockey Canada Foundation is committed to three strategic priorities:

• Enable – Removing barriers to the game.
• Educate – Providing resources and tools to better equip kids, parents, and coaches.
• Engage – Promoting nation-building, citizenship, mentorship, and community involvement.

Focus of Fundraising

The fundraising strategy of the Hockey Canada Foundation is focused on seeking financial support from a cross-section of Canadians. Current fund development initiatives include:

• Endowment campaign – A sustained major gift campaign aimed at growing a significant asset base that over time will generate increasing levels of income that will be used to meet the future needs of Canadian hockey.
• Special events – To be held at different locations across the country to raise additional funds and increase public awareness regarding the ground-breaking work the Foundation is doing on behalf of Canadian hockey.
• Planned giving – Promoting the tax and estate planning benefits of leaving a legacy to Canadian hockey through a bequest by will or other type of future gift.
• Corporate investment, government grants, and other opportunities will be integrated into the fund development strategy where possible.

Donor Stewardship

The Hockey Canada Foundation seeks to develop lasting relationships with its supporters that are built on shared values, interests and needs.

The Foundation will serve its donors by:

• Acknowledging contributions in a timely, accurate and appropriate manner;
• Recognizing generosity in meaningful ways – appropriate public appreciation or anonymity;
• Reporting back in a consistent and accurate manner on the use, impact and management of gifts.

Contact the Hockey Canada Foundation to learn how you can support hockey in Canada.