CALGARY, AB – Hockey Canada has announced that William Huff Advertising Ltd. has become its newest National Marketing Partner through an agreement that is effective immediately. One of Canada’s leading producers in signage, William Huff’s portfolio of clients includes the Calgary Flames and Edmonton Oilers, among other notable sports and events properties.

“William Huff has been producing top quality signage for local and national sports organizations throughout our 75 years in business,” said Bruce Simpson, owner of William Huff Advertising Ltd. “It was a natural fit for us to partner with Hockey Canada and we are very proud to support the organization’s grassroots, men’s, women’s and para hockey programs. Hockey is such an important part of Canada’s identity and we hope our partnership will help athletes become the best they can be.

“Our commitment to professional and amateur sports is something we are very proud of, and as a partner with several sports and community organizations, we are pleased to add Hockey Canada to that list. Go Canada Go."

As part of the partnership, William Huff will produce signage for national and international events hosted by Hockey Canada. William Huff will also be recognized in-venue, including throughout the upcoming fall event schedule.

“Hockey Canada is thrilled to welcome William Huff as a National Marketing Partner,” said Dean McIntosh, vice-president of strategic partnerships and community impact for Hockey Canada. “Throughout our time working together, which includes the 2022 and 2023 IIHF World Junior Championships, we have continued to expand our partnership, and formalizing it today to officially welcome William Huff as an official partner of Hockey Canada is an exciting step for both organizations.”

To learn more about Hockey Canada, please visit HockeyCanada.ca, or follow along through social media on Facebook, X and Instagram.