OTTAWA, Ontario – With the 2025 IIHF World Junior Championship beginning today, Hockey Canada is proud to recognize and thank the corporate partners who are supporting the tournament in Ottawa.

“The 2025 World Juniors would not be possible without the tremendous support we’ve received from our partners across the National Capital Region and beyond,” said Dean McIntosh, senior vice-president of revenue, fan experience and community impact. “From the moment Ottawa was awarded the tournament, we have worked with the host organizing committee to engage organizations that are excited to contribute to the legacy of this year’s event, which has led to one of the largest group of partners in World Juniors history.”

The successful bid to host the World Juniors was a partnership between the Ottawa Senators, Ottawa Sports and Entertainment Group (OSEG), Ottawa Tourism, Hockey Eastern Ontario (HEO), the City of Ottawa and the Province of Ontario.

Hockey Canada has 11 of its corporate partners activating at this year’s tournament, including Esso, TELUS, Tim Hortons, Bauer, BFL CANADA, PepsiCo, OK Tire, Timber Mart, AMJ Campbell and SportsPay.

TSN/RDS, the official broadcasters of the 2025 IIHF World Junior Championship, will broadcast all 29 tournament games.

In addition, 10 event partners are supporting the delivery of one of international hockey’s most prestigious tournaments: Access Storage, BUMP, Bumper to Bumper, Canadian Blood Services, FLO, LP Building Solutions, Myers Automotive Group, Niagara College, Supplement King and Walker Real Estate Group with RE/MAX.

The 2025 IIHF World Junior Championship begins today, with extremely limited ticket inventory for select games available at HockeyCanada.ca/Tickets.

To learn more about Hockey Canada, please visit HockeyCanada.ca, or follow along through social media on Facebook, X, Instagram and TikTok.

CALGARY, Alberta –Hockey Canada has announced a multi-year partnership extension with one of its long-standing premier partners, Imperial Oil’s Esso brand.

The extension will see Esso continue to work with Hockey Canada on initiatives that promote and strengthen inclusion in hockey, as well as enhancing programming opportunities for grassroots participants across Canada, including with women and girls.

“Hockey Canada has made it clear to Canadians that we are committed to building a healthier hockey that is rooted in safety, excellence and sport for all, and today’s announcement is extremely important to help us work towards that in partnership with Esso,” said Katherine Henderson, president and chief executive officer of Hockey Canada. “We are grateful to have its unwavering support and cannot wait to work together to connect more Canadians, and especially women and girls, with our national winter sport for years to come.”

“Imperial and the Esso brand have proudly supported hockey in Canada for more than 80 years, recognizing its vital role in connecting people and communities,” said Sherri Evers, senior vice-president with Imperial Oil. “Supporting the next generation of players and fans helps ensure the spirit of hockey in Canada continues to thrive. We look forward to our continued partnership with Hockey Canada that allows us to support achievement at all levels of hockey – from grassroots to the world stage.”

Imperial Oil and the Esso brand have been synonymous with hockey in Canada for nearly 90 years and a premier partner of Hockey Canada since 1981.

As part of the extension, the Esso brand will continue to have an extensive presence in creating unforgettable experiences for women’s and girls’ hockey across the country as the title sponsor of the Esso Cup, Canada’s Women’s U18 National Club Championship, and Esso Fun Days, which is an introductory program that introduced over 1,500 girls and women to hockey last season.

“For many Canadians hockey isn’t just a game, it’s what brings us together in our communities, and when Team Canada hits the ice it’s what unites us a nation” said Cheryl Seaward, director of partnerships at Imperial Oil. “As a long-standing premier partner of Hockey Canada, Imperial is proud to extend its partnership, fuelling the next generation of athletes from pond to podium while supporting the expansion and growth of the women’s game.”

The 2025 Esso Cup is scheduled for April 20-26 in Lloydminster, Alberta.

Along with Esso, Hockey Canada’s premier partners include TELUS, Tim Hortons and TSN/RDS.

To learn more about Hockey Canada, please visit HockeyCanada.ca , or follow along through social media on Facebook , X and Instagram .

OTTAWA, Ontario – Hockey Canada’s 13 Members have re-elected Gillian Apps and Amanda Fowler to the Hockey Canada Board of Directors and elected Daniel Fontaine, with all three set to serve three-year terms.

“We are excited to have Gillian and Amanda re-elected and look forward to welcoming Daniel to our board after a year of tremendous progress,” said Jonathan Goldbloom, chair of the Hockey Canada Board of Directors. “Our board is wholeheartedly committed to being part of the solution to transform the culture of hockey and will continue to share our important work with Canadians.

“As a former national team athlete, outgoing director Corey Hirsch brought critical insights to our board deliberations and we are counting on him to remain involved as we focus on the player pathways in the months and years ahead.”

Apps chairs Hockey Canada’s women’s and girls’ hockey steering committee, which published a national discussion paper in October and is preparing a blueprint for growing the game that will be published in the first half of 2025, while Fowler chairs the sub-committee that is overseeing the creation of the new national team athlete committee.

A proud citizen of the Métis Nation, Daniel Fontaine is the chief executive officer of MICHIFCO Consulting and has extensive experience in government relations, policy development and communications.

Fontaine graduated from the University of Manitoba and Langara College and has also volunteered on a number of boards, including the New Westminster Minor Hockey Association, Douglas College, SafeCare BC, the BC College of Psychologists and the Canadian Association for Long-Term Care.

More information on the Hockey Canada Board of Directors can be found here.

To learn more about Hockey Canada, please visit HockeyCanada.ca, or follow along through social media on Facebook, X and Instagram.

CALGARY, Alberta – Hockey Canada and Bauer Hockey have announced a partnership expansion that will see the official equipment provider of Hockey Canada add the title of official team apparel partner, effective Nov. 1.

As part of the expansion, Bauer Hockey will outfit Canada’s national team athletes with branded team apparel, provide fans with a new lifestyle apparel lineup and launch official replica jerseys in fall 2025.

“Hockey Canada is thrilled to expand our partnership with Bauer Hockey, which will benefit Canada’s national men’s, women’s and para hockey teams throughout the next three years with Bauer as our official team apparel partner,” said Katherine Henderson, president and chief executive officer of Hockey Canada. “We are equally as excited for our fans, who will have access to more apparel options to wear as they cheer on Team Canada, including during the upcoming 2025 IIHF World Junior Championship in Ottawa.”

“For more than 20 years, we’ve been the official equipment partner to Hockey Canada, providing the best and most innovative product to help the athletes perform their best on the ice,” said Darryl Hughes, senior director of marketing partnerships for Bauer Hockey. “With the expanded partnership, we see opportunities to elevate the experience for fans with new branded lifestyle apparel and replica jerseys and for athletes with their apparel needs off the ice.”

During the three-year agreement, Bauer Hockey will also continue to provide Canada’s national men’s, women’s and para hockey teams with helmets, visors, face masks, neck guards and gloves at all International Ice Hockey Federation events, as well as the 2026 Olympic and Paralympic Winter Games.

Fans can purchase the new apparel today at HockeyCanada.ca, Bauer.com and authorized Bauer Hockey retail partners across the country and at tournaments hosted by Hockey Canada, including in Ottawa at the 2025 World Juniors.

“Expanding our agreement advances more than our support for the athletes on the ice,” said Mary-Kay Messier, vice-president of global marketing for Bauer Hockey. “We’re continuing to invest into and develop initiatives with Hockey Canada to grow the game and help make it even more accessible to families and kids across the country. Hockey continues to be part of the fabric of our Canadian culture, and we believe providing fan apparel helps inspire a connection to hockey in Canada and opens the door to bring new families into the hockey community.”

To learn more about Hockey Canada, please visit HockeyCanada.ca, or follow along through social media on Facebook, X, Instagram and TikTok.

CALGARY, Alberta – Hockey Canada and U SPORTS have announced the nine student-athletes who have been selected to join Creating Coaches, a program designed to increase the number of women coaching hockey in Canada, as part of its fourth cohort.

The student-athletes will receive training and mentorship through the program during the 2024-25 and 2025-26 seasons.

Creating Coaches was launched in 2021 through a partnership between Hockey Canada, U SPORTS and the Hockey Canada Foundation to provide current U SPORTS student-athletes with opportunities to begin their coaching careers while still playing university women’s hockey.

Each student-athlete will be an assistant coach for a U13, U15 or U18 girls’ hockey team and receive coach education, professional development opportunities and an honorarium.

This year’s cohort includes student-athletes from nine U SPORTS women’s hockey programs across all four of its conferences:

• Allie Barter (Saint Mary’s University, AUS)
• Jordyn Blais (University of Regina, CW)
• Annick Boudreau (Université de Moncton, AUS)
• Brianna Bowman (Wilfrid Laurier University, OUA)
• Madison Cronkwright (Brock University, OUA)
• Maggi Dewolf-Russ (University of Windsor, OUA)
• Jessymaude Drapeau (Concordia University, RSEQ)
• Charlotte Melindy (Queen’s University, OUA)
• Keiara Raitt (University of Waterloo, OUA)
  
  

“We are so grateful to the U SPORTS coaches who nominated these nine incredible women to join Creating Coaches at such an exciting and important time for women’s and girls’ hockey in Canada,” said Marin Hickox, vice-president of women’s and girls’ hockey at Hockey Canada. “The first three cohorts of participants have positively impacted the game in so many ways, and we are thrilled to expand this year’s group to include more deserving student-athletes, thanks to the generous financial support of the Hockey Canada Foundation.

“Girls who have been coached by a woman are more likely to transition into a coaching role at the end of their playing careers, and it is our intention that this program will continue to positively influence the recruitment and retention of girls and women in leadership roles in the sport.”

Since its inception, Creating Coaches has included student-athletes from 19 U SPORTS women’s hockey programs and all four of its conferences.

“We are incredibly proud of the U SPORTS athletes who have been selected to join the Creating Coaches program,” said Pierre Arsenault, chief executive officer of U SPORTS. “These student-athletes represent the future of leadership in sport, and their involvement in this program will not only elevate their own careers but also inspire countless others. By stepping into coaching roles, they are helping to build a stronger, more inclusive sports community across Canada.”

The Creating Coaches selection committee includes representation from Hockey Canada, U SPORTS, Hockey Canada’s Members and the Hockey Canada Foundation Board of Directors.

During National Coaches Week, Hockey Canada is celebrating the positive impact coaches have on athletes in communities from coast to coast to coast, with #ThanksCoach resources and features shared here.

For more information on Hockey Canada, please visit HockeyCanada.ca, or follow along on Facebook, X, Instagram and TikTok.

TORONTO, Ontario - The Hockey Canada Foundation has committed $1 million for its Assist Fund during the 2024-25 hockey season, which will be distributed as registration-fee subsidies for young Canadians playing hockey and facing financial barriers.

Since it launched in 2020, the Assist Fund has helped nearly 10,000 Canadian children from diverse backgrounds to participate in competitive and non-competitive hockey, including over 3,000 who identify with Black, Indigenous or racialized communities.

“The Assist Fund is a critical program for our foundation to help more children get on the ice and experience the positive benefits of playing hockey from coast to coast to coast,” said Donna Iampieri, executive director of the Hockey Canada Foundation. “Through the leadership and contributions of our volunteer board of directors, partners, staff and the many Canadians who donate to the Hockey Canada Foundation each year, we are proud to commit $1 million in assists to those who need it the most in our communities.”

Each approved recipient will receive up to a $500 assist, which can be applied to registration fees this season with minor hockey associations sanctioned by Hockey Canada.

To enhance the impact of the Assist Fund, 100 per cent of all donated funds from Canadians will go towards applicants of the program. Donations can be made at AssistFund.HockeyCanadaFoundation.ca.

The application process for the Assist Fund is now open and can be found here.

To learn more about the Hockey Canada Foundation, please visit HockeyCanadaFoundation.ca, or follow along through social media on Facebook, LinkedIn, X and Instagram.

It was a full circle moment for Shakita Jensen when she stepped on the bench as head coach of Team Northwest Territories at the 2024 Arctic Winter Games.

In 2014, she played in the tournament in Alaska. A decade later, she returned to Alaska to coach.

“I felt a lot of emotions,” says Jensen, the national BFL CANADA Women in Coaching Award winner in the Competitive category.

Jensen, from the Tahltan First Nation, started as an on-ice volunteer with the Yellowknife Minor Hockey Association in 2014. Since then, her passion for giving back has driven her to continue her coaching journey.

“The hockey community has given me so much that I felt an obligation to want to give back to the hockey community in any way I could,” Jensen says. “When I got back from school, I was like, ‘I should probably try coaching, see if I like it.’ And of course I liked it right away.”

In addition to giving back, a few impactful women who coached Jensen growing up opened her eyes to her own potential journey.

“Having my first female head coach was super cool, and that made me want to get into coaching,” she says. “Growing up, being sometimes the only girl on my hockey teams, not really many women coaching, and then having my first few female coaches thinking, ‘Wow they’re so cool, I want to be like them one day.’”

The position of being a role model and a leader for youth in her community was also a driving factor in wanting to become a coach.

“I’ve had so many influential coaches in my own playing career. [There are] everlasting impacts they can have on their players, not only on the ice, but off the ice as people as well, what you can teach your players as a coach. I felt that I had lots to offer [as a head coach] and I wanted to be there for kids.”

 Jensen was in the right place at the right time to get her first head coaching position. There was a shortage of coaches in her association, so they asked Jensen—who initially applied to be an on-ice helper—if she wanted to be a head coach.

“It was a lot of quick learning and kind of being thrown into it, but I felt confident in myself the whole time,” the 26-year-old explains. “I just tried to network with past coaches as much as I could to have a successful season, which I think I did.”

Early in her career, Jensen decided to apply to be a part of the 2023 Canada Winter Games coaching staff for Team NWT, but she wasn’t selected. However, one of the coaches recommended she apply for the Aboriginal Apprentice Coach program with the Aboriginal Sports Circle.

“They chose one woman and one man from the territory, and it could be from any sport, so I knew that it was a bit of a long shot, but when I heard I got in for hockey, I was super excited.”

Through the apprenticeship program, Jensen was able to attend last year’s Canada Winter Games on Prince Edward Island and work with Team NWT leading up to the event. Afterwards, she became an assistant coach for Team NWT for the 2023 Arctic Winter Games before being promoted to head coach for the 2024 tournament.

“I think that definitely opened a lot of doors,” she says. “It was cool to see the progression and to allow me to gain all the tools and resources that I needed to prepare my team.”

As head coach of Team NWT, the location of each player’s hometowns can often be difficult to navigate—sometimes resulting in very few full team practices before an event.

“It was definitely a challenge wanting to build your team culture and work on your strategies and trying to prepare for a high-performance, short-term competition when your team is scattered all over the territories, in some places that are fly in/fly out or just a lot of money barriers,” she explains. “I think one thing that was super helpful was our ability to connect online leading up to the Games.”

Another huge opportunity for Jensen’s team this year was February’s One For All event in Yellowknife. With more than 300 participants over four days, the event celebrated women’s and girls’ hockey with Try Hockey events, on-ice skills, coaching clinics and more.

Team Northwest Territories and Team Nunavut gathered to practice and face off in an exhibition game.

“It was an overwhelming successful weekend—players putting on their hockey gear for the first time and then other players who were about to be graduating minor hockey,” says Jensen, who volunteered with the event. “It felt super to contribute to that program, give back and hopefully keep that program on a yearly basis here.”

When Jensen found out she was the BFL CANADA Women in Coaching Award winner for Hockey North in the Competitive category, she was shocked.

“I was so surprised, kind of caught off guard. I felt so much pride and gratitude.”

Jensen was unsure if she would be able to compete with the great provincial and territorial candidates across the country. But when she saw Cassie Campbell-Pascall on a video call congratulating her for winning the national award, she was in disbelief all over again.

“There are really no words,” she says of winning the national award. “There are so many influential coaches who go unrecognized sometimes for all the work they do. [I’m] really feeling proud of myself, but also feeling proud of everyone else across Canada who’s doing so much for the women’s game.”

CALGARY, Alberta – Hockey Canada has announced SportsPay as its Preferred Payment Partner, through a national partnership which is effective immediately.

A leading payment provider for amateur sports organizations in Canada, SportsPay is proudly Canadian and has been a long-time supporter of amateur hockey in Canada.

Through its partnership with Hockey Canada, SportsPay will support the processing of online transactions, including through the Hockey Canada Registry.

“SportsPay prides itself on providing user-friendly experiences to Canadian sport organizations, and we are excited to officially welcome them as Hockey Canada’s Preferred Payment Partner to deliver those experiences to local hockey associations across the country,” said Dean McIntosh, Hockey Canada’s senior vice-president of revenue, fan experience and community impact. “The Hockey Canada Registry is used to process hundreds of thousands of registrations each season, and through our partnership with SportsPay, we’re pleased that the platform will continue to meet the needs of our participants and associations.”

"I am very excited to enhance our 20-year relationship with Hockey Canada and to support minor hockey across Canada," said Will Gravlev, president of POSconnect Inc. and creator of SportsPay. "Everyone at SportsPay is continuously committed to providing simple and effective payments for amateur sports and keeping leagues focused on what matters."

To learn more about Hockey Canada, please visit HockeyCanada.ca, or follow along through social media on Facebook, X and Instagram.

CALGARY, Alberta – The nomination phase for the BFL CANADA Women in Coaching Award is now open, with applications being accepted to recognize the best women behind the bench across Canada until March 31, 2024.

Now in its fifth season, the program has honoured 80 coaches, with representation from all 13 Hockey Canada Members.

“Coaches have such a significant impact on the lives of participants, and each year we are thrilled to celebrate some of the best with the BFL CANADA Women in Coaching Award,” said Marin Hickox, vice-president of women’s and girls’ hockey for Hockey Canada. “We are grateful for BFL CANADA’s support of this program and look forward to honouring this year’s winners in the spring.”

Nominations for the Community and Competitive categories can be submitted here.

All provincial and territorial winners will receive bursaries, while the national winners will also participate in professional development opportunities.

The BFL CANADA Women in Coaching Award was rebranded this season to reflect Hockey Canada’s commitment to using consistent and inclusive language throughout its women’s and girls’ hockey programs and awards.

A list of last year’s winners can be found here.

To learn more about Hockey Canada, please visit HockeyCanada.ca, or follow along through social media on Facebook, X and Instagram.

CALGARY, Alberta – Hockey Canada and its Members have published a Tracking Maltreatment in Sanctioned Hockey report, which includes nation-wide data collected during the 2022-23 season from two independent complaint management mechanisms and all rules in Section 11 of the Hockey Canada Playing Rules.

The information contained in this report is an important step in Hockey Canada’s ongoing efforts to better track, identify and respond to maltreatment in hockey.

In December 2022, Hockey Canada and its Members published a report of all incidents of verbal taunts, insults or intimidation based on discriminatory grounds which occurred during the 2021-22 season, under Rule 11.4 – Discrimination.

The Tracking Maltreatment in Sanctioned Hockey report includes a broader scope of tracked maltreatment behaviours, including:

• Complaint intake data from Hockey Canada’s Independent Third Party (ITP);
• Ice hockey complaint intake data from the Office of the Sport Integrity Commissioner (OSIC);
• Tracking of Rule 11.4 penalties and allegations from all 13 Members;
• Data from a pilot project that tracked other types of Rule 11 penalties in specific Hockey Canada Member jurisdictions.

“The Tracking Maltreatment in Sanctioned Hockey report is critical in our efforts to identify and take action against egregious behaviours that have no place in hockey and sport in general,” said Natasha Johnston, vice-president of sport safety for Hockey Canada. “We will continue to be transparent in publicly sharing the data we collect with our Members and use the insights to better inform our collective actions moving forward.

“With our Members, we are committed to expanding reporting on maltreatment in sanctioned hockey during the 2023-24 season as well as working to prevent and address maltreatment behaviours in sanctioned hockey programming. As we continue to build greater awareness and facilitate greater opportunities and trust for individuals to come forward, it is anticipated that there will be an increase in maltreatment incidences being reported on and off the ice.”

Hockey Canada will continue to make national reports on maltreatment publicly available and accessible on an annual basis as part of its overall sport safety framework.