A new look
Inside the whats and whys of Canada’s hockey jersey for the 2018 Olympic and Paralympic Winter Games
November 1, 2017
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DESIGN

Canada’s new aesthetic is represented in three colours:

WHITE

  • The flicker films are red, over the Maple Leaf on the centre front crest, and gold, around the edges of the leaf and the numbers.
  • ‘CANADA’ is punctuated in a unique font, printed underneath the crest.

RED

  • The flicker films are gold over the Maple Leaf on the centre front crest.
  • ‘CANADA’ is punctuated in a unique font, printed underneath the crest

BLACK

  • The flicker films are red, over the Maple Leaf on the centre front crest, and gold, around the edges of the leaf and the numbers.

 

A new jewel blade Swoosh, inspired by a hockey skate blade, has chrome flicker film that sparkles under the arena lights.

INNOVATION

Upgrading to a lightweight and breathable rip-stop material and incorporating more mesh, such as in the collar and under both arms, helps increase ventilation, comfort and cooling.

A shift to single-layer laser-perforated numbers, instead of layering up heavy twill, that are applied by heat, rather than stitching them down, increases the jersey breathability and articulation.

The centre front crest is heat-applied, single-layered twill, allowing it to drape nicely and reduces the weight, resulting in better articulation for the athlete.

Jerseys were made available to purchase Nov. 1, 2017 at select Canadian retailers.

 

For more information:

Lisa Dornan
Director, Communications
Hockey Canada
403-777-4557 / 403-510-7046 (mobile)
ldornan@hockeycanada.ca

 

Esther Madziya
Coordinator, Media Relations
Hockey Canada
403-284-6484
emadziya@hockeycanada.ca

 

Spencer Sharkey
Coordinator, Communications
Hockey Canada
403-777-4567 / 905-906-5327 (mobile)
ssharkey@hockeycanada.ca

 

Videos
Photos
2018 MWC: USA 4 – CAN 1 (Bronze)
Vlasic scored, but Canada dropped the bronze medal game to U.S.
2018 RBC Cup: CWK 4 – WEL 2 (Championship)
The Chiefs scored three unanswered in the third to win the RBC Cup.
2018 RBC Cup: CWK 3 – OJS 2 (Semifinal)
Pickering got the winner and the Chiefs advanced to the RBC Cup final.
2018 MWC: SUI 3 – CAN 2 (Semifinal)
Horvat and Parayko scored goals, but Canada will play for bronze.
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