With the help of Hockey Canada and TSN, we are ALL IN as a champion for the growth of girls and women’s hockey in Canada. We are committed to celebrating the women who make this game great – from the grassroots all the way to Team Canada.
To fuel our mission, during the 2022 IIHF World Junior Championship, we asked a group of young Canadians to help us design the goalie masks for the World Juniors.
We anchored our design with powerful images of the goaltenders from Canada’s world championship-winning National Women’s Team: Ann-Renée Desbiens, Emerance Maschmeyer and Kristen Campbell.
Then we rounded out the designs with the words from young girls with big hockey dreams – messages that inspire them to play the game we all love.
These special masks were curated by prominent Canadian designer Sylvie Marsolais and can be seen during the 2022 World Juniors broadcasts on TSN.
These masks are a celebration of what makes hockey great – and we will continue to leverage Team Canada goalie masks as a beacon of our ALL IN message.
Janes is ALL IN on celebrating the women who make this game great. Because we believe what gets celebrated grows.