Hockey Canada Careers

Hockey Canada Careers | Senior Manager, Marketing


Senior Manager, Marketing

REPORTS TO:  Director, Brand & Community Engagement
LOCATION:  While we have offices in Calgary, AB, Ottawa, ON and Toronto, ON, candidates from across Canada are invited to apply
STATUS: Permanent


Reporting to the Director, Brand and Community Engagement, the Senior Manager is highly skilled in collecting and analyzing key metrics and insights and translating them into actionable strategies and impactful initiatives. As the leader of the marketing function and team, the successful candidate will have a proven track record in activating all aspects of the marketing mix. There will be a particular emphasis on digital, social, and database marketing strategy. A strong working knowledge of the current and changing media landscape in Canada will enable the successful candidate to lead priority relationships and build compelling strategic plans with our internal and external stakeholders. They will play a critical role in establishing how to effectively translate marketing initiatives into partnership opportunities to drive commercial impact. They will also work closely with our Member branches to develop campaigns and initiatives that drive participant connection to our game, increase their engagement, and accelerate the growth of hockey in Canada.


  • Lead the development of an annual marketing plan to support the growth of the digital, social and database platforms for Hockey Canada, while also working on initiative marketing plans to support internal stakeholders and their programs and initiatives.
  • Support the analysis of audience and participant metrics, program evaluations, and other data, to build superior insights that will drive growth, engagement, and retention.
  • In collaboration with the business development department, this role will actively contribute to the development of new assets/products that can be deployed to drive fan and/or participant engagement, while supporting incremental commercial revenue opportunities.
  • Lead our marketing engagement strategy and plans, with a particular focus on Member branches. This has a highly collaborative accountability, working across multiple functions and geographies.
  • Turn data into compelling insights that are actionable and relevant, ensuring these insights are addressed through impactful creative ideas and business plans. Maintain a specific focus on the participant segment of the audience, helping to monitor the consumer’s perception of the brand and implementing plans to address them (e.g. digital and social advertising, the right occasions focus etc.)


  • A self-starter with 7+ years of experience, preferably with a sports organization, who works well in a matrixed organization and across geographies.
  • Strong analytic skills, with the ability to analyze data and translate it effectively into clear insights that lead to actionable strategies and successfully executed plans.
  • A passionate brand builder, with demonstrated experience in driving fan/participant recruitment and long-term brand affinity.
  • A superior understanding of the continuously changing dynamics of youth culture, sports, and entertainment is beneficial in this role.
  • Deep understanding of the media landscape including traditional broadcast, digital/social, and emerging platforms. Can develop and amplify content, across all relevant platforms.
  • Ability to purchase and manage media across Google and Social media platforms and other media partners.

To view the full job description click here.

At Hockey Canada we are an equal opportunity employer and value diversity within our organization. Qualified Candidates are invited to submit their resume including salary expectations to [email protected].

*Bilingual Candidates (French and English) who possess the Essential Skills will be given priority in the selection process*

**A Satisfactory Criminal Record Check and Vulnerable Person’s Check is required of all Hockey Canada Employees and Volunteers**


Hockey Canada is the national governing body for grassroots hockey in the country. The organization works in conjunction with the 13 provincial members, the Canadian Hockey League and USports in growing the game at all levels. Hockey Canada oversees the management of programs in Canada from entry-level to high performance teams and competitions, including world championships and the Olympic Winter Games. Hockey Canada is also Canada’s voice within the International Ice Hockey Federation.


"Lead, Develop, and Promote Positive Hockey Experiences."


"World Sports Leaders"

Recent News
Most Popular